Got Pet ?
Got Pet? is a social networking E-commerce platform. Users not only can find their best matching pets via this app, and they are also able to adopt pets and ask questions by connecting with the breeders directly on this platform. Other than social networking, the app also has the shopping feature which allows users accessing thousands of pet related merchandise with informative user reviews, and they are able to purchase all necessary pet supplies via this app with helpful auto shopping recommendations
Time
4 weeks
My Role
UX Designer
Project Lead
Project Designer
Tasks
User Research
User Interview
Competitors Analysis
Sitemap
User Flow
Wireframe
Prototype
User Testing
Tools
Adobe PS
Miro
Sketch
InVision
Webflow
Problems
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User wondering which pet is best for them based on their situation.
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User having a hard time to find the information about the pet.
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User don't know where to get their pet.
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User don't know what should be prepared.
Solutions
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Create a filter feature for searching pet based on user's interest.
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Create a compare feature that user can pick the best one for them base on the pets' information.
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Create a platform for user adopting pet directly from breeder.
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Create a "one-click-auto-buy" feature that put every needs into one list with a fast check-out.
User Research
I interviewed 5 candidates who expressed the willingness to own a pet, and the interview questions include the purpose of owning a pet, difficulties that they come across, and their personal hobbits and income etc. I confirm the main users and secondary users throughout these interviews, and I created a Persona for each of them.
In-person interview with Aden W
Persona 1 (main user)
Persona 2 (secondary user)
Empathy Map
MVP of Got Pet?
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Search pets based on the needs of users
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Allow users to compare pets by
themselves -
Find breeders based on the choices of
pets and needs of the users -
Auto-select related pet supplies based
on the choices of pets and needs of the users
Competitive Analysis
I thoroughly analyzed 3 competitive apps: Petco, PetSmart, and Chewy, and I also tested different features in their apps. All these apps are not able to match pets with users, find breeders, and auto-select pet supplies, and only Petco and PetSmart allow users to purchase limited types of pet via mail or in-store pick up without the ability to choose color and breed. Chewy has done a good job on sorting pet supplies as a list and creating a helpful shopping platform.
Sitemap
Based on the needs of the interviewees and predetermined MVP, I used card sort to create the navigation menu of Got Pet?: Home, Search, Favorite, Breeder and Shopping, and I also confirm the basic features under different menus.
User Flow
Based on the needs of users, MVP, and all information of the sitemap, I confirm two major red routes and plan to create prototype and usability tests for them.
Route 1 Scenario: Find a pet and adopt it from a breeder.
Route 2 Scenario: Find a pet and shop for it.
Wireframe
I used marker, paper, and different software to test the UI effect and different wireframe plans for Got Pet? in order to create the first prototype.
UI design
Wire frame design
Usability Test 1
I recruited back those 5 interviewees and asked them to complete the first Usability Test for prototype 1. I observed them during the test, and I asked general questions about this app. After this interview, I marked down everything that needs to be fixed, and started making a mood board about color and content for Got Pet?
Mood board
Usability test report 1
Prototype 1
Usability Test 2
I hired 5 new interviewees to complete the Usability Test 2. There are still lots of designs need to be improve, but they are not major defects or loopholes.
Prototype 2
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Usability test report 2
Conclusion
I have done everything I can do for this project, and it is time to turnover to the developer. The major features of this app have been confirmed although there is still room to improve and fix, and it already met the needs of all interviewees.
If I have more time
If I have more time, I will be working on the following features:
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Add a red route about how to allow users become breeders and use this app to post their pets’ information
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Complete the feature of the sharing platform
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Complete the follow-up feature to users who adopted/purchased pets
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Create a feature to search/add pets based on the reviews and photos that other users shared
