Xiao Xiao Lu Ban

Xiao Xiao Lu Ban is a mobile app game based on its animation. This game is made for children at the age of 3, and children can exercise their handcrafting and observational skills. Also, this game has the ability for in-game purchase that is connected to physical merchandise. I also added the parent control feature as users are young kids, so parents are more comfortable to download this game for their kids.

Time

1 Year

My Role

Game Producer

Project Manager

Game Designer

Story Designer

Level Designer

Outsourcing Manager

Marketing Manager

Problems

The company wanted to create a game based on its original animation, and the game would need to connect with the animation-related merchandise. The purpose of this game is to boost the sales of those animation-related merchandise.
A major request from the company was to deliver the game with the shortest deliver time and within the minimum budget.

Game Concept

Tasks

Game Ideation

Competitors Analysis

Outsourcing

User Testing

Marketing

Tools

Adobe Creative Suite

Microsoft Office

Solutions

The game has an in-game purchase feature, and some levels will need to purchase physical merchandise to unlock. The animation series and physical merchandise have advertisements and links of the game.
Create game design documents, review production proposals from multiple outsourcing companies, and finalize the bid after evaluations. Collaborate with production companies, report progress to upper management after each millstone, and modify the design in-time.